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Our Products

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RICA - Responsible Beauty logo

Believing in a better world and striving for a responsible beauty

What Does Rica Mean?

Be Responsible

Every day we take care of people, products and the planet. We run our business responsibly, seeking to improve the lives of people around the world who choose our products every day.

Get Inspired

We believe that beauty is not only about the way something or someone looks from the outside. Beauty exists at every level and in every form. The beauty of nature, of plants; a starting point and a value to be ensured.

Share The Culture

Beauty is a commodity to be shared. Therefore, we strive to inspire and educate our customers in order to integrate responsible beauty and well-being into their different cultures.

Make It Amazing

Spread the word: we believe in the power of an intercultural message based on customer needs.

Naturica Hair Care Line

100% VEGAN PRODUCTS FOR SKIN AND HAIR CARE

Nourish and improve hair health with naturally sourced Sicilian ingredients

Natural hair care treatments developed to offer a solution to the needs of all hair and skin types. Natural formulations based on Mediterranean ingredients to nourish, moisturize, protect and strengthen your hair. All products are enriched with color-safe formula to extend life and radiance of the hair color.

Opuntia Oil Hair Care Line

100% VEGAN HAIR AND BEARD CARE

Prickly pear oil for the care and well-being of men's beard and hair

Opuntia Oil for Men is the complete line of products for men characterised by the uniqueness and preciousness of prickly pear oil. The products in this line are dedicated to the care and wellbeing of beard and hair. Their naturally derived formula treats, nourishes and strengthens skin and hair while protecting against pollutants and oxidative stress.

Styling Products

ONE LINE, INFINITE LOOKS. WHICH ONE IS YOURS?

Smooth, curly, volume and shape to bring every hairstyle to life

Whether you want to achieve the perfect blow-dry or emphasise a sophisticated cut, the Rica Styling line is what you need to create endless looks and shape every style. Rica Styling products are based on the exclusive Rica Line Complex that deeply moisturises and protects hair from frizz, humidity, heat styling, pollution and UV rays.